The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Pattern Matching
“Your memory is a monster; you forget — it doesn’t. It simply files things away. It keeps things for you, or hides things from you—and summons them to your recall with a will of its own. You think you have a memory; but it has you!” — John Irving, novelist and Academy Award–winning screenwriter
Key Ideas:
- Our brains are Pattern Matching machines, constantly trying to find patterns and associating them with previous patterns.
- This happens unconsciously, your brain does it simply by paying attention to the world.
- Humans learn patterns primarily via Experimentation.
- Patterns get stored in our memory, waiting to be recalled. This process is optimized for speed to help you remember things quickly, not accurately.
- The more accurate patterns you’ve learned, the more options you have when solving a problem.
Questions for Consideration:
- How many patterns have you learned about how the world works?
- What could you do to expose yourself to new patterns and information on a daily basis?