The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Novelty
“Why is it that when I ask for a pair of hands, a brain comes attached?”— Henry Ford
Key Ideas:
- Novelty is the presence of new sensory data.
- Novelty is critical if you want to attract and maintain attention over a long period of time.
- Even the most Remarkable object gets boring over time. Human attention needs novelty to sustain itself.
- Continue offering something new, and people will keep paying attention.
Questions for Consideration:
- Are you offering something new on a regular basis to maintain attention?
- What can you do to keep people from getting bored with what you offer?