The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Motivation
“BUT I DON’T WANNA!!!” — Two-year-old children everywhere
Key Ideas:
- Motivation is an emotional state that links the parts of our brain that feel with the parts that are responsible for action.
- There are two basic desires that spark Motivation: moving towards something desirable, and moving away from something not desirable.
- Motivation is an emotion, not a logical activity. Just because your brain thinks you should be motivated, that doesn’t mean you’ll become motivated automatically.
- Conflicts result when there are “move towards” and “move away” signals at the same time. This defense mechanism was developed to avoid risks in the past, but present risks rarely are life or death situations like they used to.
- As long as there are also “move away” signals that create a Conflict, it’s hard to feel motivated to do something. Eliminate the inner conflicts that make you move away from potential threats, and you’ll find your motivation.
Questions for Consideration:
- What do you feel drawn toward, and what do you feel the need to move away from?
- How can you resolve conflicts to eliminate the need to move away from things, so you can focus on moving toward what you want?