The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Conservation of Energy
“Whenever an individual or a business decides that success has been attained, progress stops.” — Thomas J. Watson, former president ofIBM
Key Ideas:
- Conservation of Energy means that we’ve evolved to avoid expending energy unless it’s necessary.
- Unless a Reference Level is violated, people will generally Conserve Energy by not acting.
- Sources of information that change your Reference Levels are valuable in prompting action. By learning of other choices that you can make, you may acquire different Reference Levels.
- All you need to know is that something that you want is possible, and you’ll find a way to get it.
Questions for Consideration:
- Are you being lazy, or is it an energy conservation issue?
- Could you intentionally knock a reference level out of control to prompt action in a certain area?