The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Conflict
“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” — Albert Einstein, renowned physicist
Key Ideas:
- Conflict occurs when two control systems try to change the same perception. This is what happens in the typical case of procrastination: one system wants to rest, and one wants to work.
- Conflict also occurs when people are controlling for different outputs that require the same input.
- Conflicts can only be solved by changing Reference Levels: how success is defined by the parties involved.
- Change the structure of the situation that creates the reference levels each party is using to define success, and you’ll eliminate the conflict.
Questions for Consideration:
- Where are conflicts occurring?
- What control systems are involved, and what are their current reference levels?
- How can you change the situation to change those reference levels?