The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Association
“In general, we are least aware of what our minds do best.” — Marvin Minsky, cognitive scientist and artificial intelligence researcher atMIT
Key Ideas:
- The human mind stores information contextually. Because the brain looks for patterns, your mind effortlessly forms Associations, even between things that aren’t logically connected.
- Presenting positive associations in your offer can influence what people think about it.
- Cultivate the right associations and your customers will want what you have even more.
Questions for Consideration:
- What do your customers currently associate your offer with?
- Could you cultivate associations you’d like your prospective customers to have regarding your offers?