The Human Mind
Businesses are built by people for people.
Understanding how we take in information,
how we make decisions, and how we decide
what to do or what not to do is critically important
if you want to create and sustain a successful business venture.
Caveman Syndrome
“Every man is a quotation from all his ancestors.” — Ralph Waldo Emerson
Key Ideas:
- Human biology is optimized for the world that existed 100,000 years ago, not for the world today. Your brain and body simply aren’t optimized for today’s world.
- Part of the challenge is facing 16 hours work days, instead of the physical survival of the past.
- Don’t be too hard on yourself. Nobody was built for the world as it is today.
Questions for Consideration:
- Do you often feel bad about not being able to keep up with the demands of modern life?
- How does knowing we’re not built for what we’re doing change the way you perceive your shortcomings?